Writing your business plan summary

Executive Summary 

 An executive summary is the synopsis of the proposed enterprise.It may capture the investors' interests or deprive them of any incentive to read further.Thus, the executive summary is very useful to the users of the business plan who could be potential funders or partner entrepreneurs in the business.Many readers of business plans such as bankers, venture capitalists and investors in general like to see a summary of the plan that features highlights of the entire business plan.Such a summary provides a brief overview of the main contents of the plan and helps put all the main information into perspective.The summary should be no longer than two pages.It should be written after the entire business plan has been completed so that it can effectively capture the whole essence of the business venture in brief.The summary should present the quality of the entire report by conveying a sense of plausibility, credibility and integrity.In short, the executive summary briefly touches on the venture itself, the envisaged products or services, market opportunities and characteristics, entrepreneurial team and the   financial needs and projections