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Benefits of a business plan to the Entrepreneur
The business plan forces the
entrepreneur to look at the whole business. It also helps him or her to
maintain a “proactive” attitude.
The time, efforts, research
and discipline needed to put together a formal business plan force the
entrepreneur to view the venture critically and objectively. The competitive, economic and
financial analyses included in the business plan subject the entrepreneur to
close scrutiny for his or her assumptions about the venture’success.
The business plan can help the
owner manager crystallise and make his ideas focused, hence guiding the venture
towards success.
Since all aspects of the
business venture must be addressed in the plan, the entrepreneur develops and
examines the operating strategies and the expected results for the outside
evaluators.Thus, the business plan may
attract partners and qualified employees as well.
A business plan can help
clarify and communicate the entrepreneur’s goals and objectives.
It serves as a measurable
benchmark against which to track performance.
A business plan also provides
the entrepreneur with a communication tool for outside financial sources. In
this regard, the business plan acts as a vehicle for attracting external
finance needed by the business.
A business plan constitutes a
framework for facilitating daily decision-making and for enhancing better
management